Influencer and Creator
Most influencer marketing is boring.
Beige people in beige apartments unboxing beige things they don’t use, don’t like, and can’t pronounce. Your audience saw it, shrugged a little, and kept scrolling like it never happened.
That’s not what we do.
We lightly and consensually flirt with creators. We send them briefs that feel like dares, cards on their birthday, hampers when they had a baby, champagne when they got publicly dumped. We cast weirdos with taste, grit, and cultural capital. We build content that feels like a DM, not a campaign.
You don’t need another grid of generic influencers drinking green juice. You need someone in a hoodie at 2AM raving about your product like it’s a secret they just can’t keep.
What is
Influencer
Marketing
Originally: unpaid actors selling detox tea to teenagers.
Now: a cursed blend of fake friends, staged routines, and “omg thanks for sending this” energy. God forbid another f***ing get-ready-with-me.
At KBD: it’s creators who actually influence, armed with briefs that make people stop, laugh, click, share, and buy. Still chaotic. Just not as cringe. And with absolutely no one from The Bachelor, unless it’s something vacuous like teeth whitening. Then yes.
Why We Aren’t Shit At Our Jobs
Their way
Kill Boring Dead Way
by follower count.
and “would‑you‑DM‑them”.
“Hey babe, wanna collab?”
screenshot “reach.”
“that’s extra.”
meme‑ify, all in-house.
vanity metrics.
ROAS, spark‑line graphs that flex.
Zipped Google Drive folder
(Yes, we still send cupcakes to creators. We’re not monsters.)
How Can I Make Boring Influencer Content?
Easy. Start with a 14-slide brand deck, add a passive-aggressive script, insist they "hit all the USPs," ban humour, and end with a logo that lingers for 3 seconds.
Bonus points if they say "Thanks [brand]!" while unboxing it with dead-have-not-been-happy-since-high-school-eyes. Congrats, you just made Stacey question her very existence and a terrible piece of content.
What You’re Really Hiring
[A]
Permission to be bold again.
[B]
A shield for internal battles.
[C]
Creative that protects your budget.
[D]
Work your competitors can’t copy.
Who’s This Perfect For?
If your product is photogenic, controversial, edible, wearable, or even remotely meme-able, we can work with that. If it's boring… even better, we'll make it way less boring.
DTC brands craving TikTok content that actually converts.
B2B rebels ready to humanise (and monetise) their story.
CMOs sick of macro‑influencer invoices and zero sales.
Need Ammo Before You Pull the Trigger?
An Art Gallery About Glue
Tyra Banks’ Ice Cream Store
A TVC Featuring A Sad Banana
Questions Nobody Asked
Yes. But we'd rather make them come to us.
Yes. But we'd rather make them come to us.
Yes. But we'd rather make them come to us.
Yes. But we'd rather make them come to us.
Yes. But we'd rather make them come to us.
Yes. But we'd rather make them come to us.
Yes. But we'd rather make them come to us.
Yes. But we'd rather make them come to us.
Yes. But we'd rather make them come to us.
