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Get in contact with Kill Boring Dead

Influencer and Creator

Most influencer marketing is boring.

Beige people in beige apartments unboxing beige things they don’t use, don’t like, and can’t pronounce. Your audience saw it, shrugged a little, and kept scrolling like it never happened.

That’s not what we do.

We lightly and consensually flirt with creators. We send them briefs that feel like dares, cards on their birthday, hampers when they had a baby, champagne when they got publicly dumped. We cast weirdos with taste, grit, and cultural capital. We build content that feels like a DM, not a campaign. 

You don’t need another grid of generic influencers drinking green juice. You need someone in a hoodie at 2AM raving about your product like it’s a secret they just can’t keep.

Red furry monster head with horns and claws, looking sly and thoughtful.

What is

Influencer

Marketing

Originally: unpaid actors selling detox tea to teenagers.

Now: a cursed blend of fake friends, staged routines, and “omg thanks for sending this” energy. God forbid another f***ing get-ready-with-me.

At KBD: it’s creators who actually influence, armed with briefs that make people stop, laugh, click, share, and buy. Still chaotic. Just not as cringe. And with absolutely no one from The Bachelor, unless it’s something vacuous like teeth whitening. Then yes.

Why We Aren’t Shit
At Our Jobs

😴

Their way

Red furry monster face with pointed ears, big eyes, sharp teeth, and a cigarette in its mouth.

Kill Boring Dead Way

Pick influencers 

by follower count.
Hunt creators by hook rate, watch time, 

and “would‑you‑DM‑them”.
Mass email 

“Hey babe, wanna collab?”
Personalised pitches + creative brief bombs that make talent drool. (Yes, we ask them about what a good brief is)
Post once, pray, 

screenshot “reach.”
Multi‑cut UGC bundles + paid whitelisting = impressions with a pulse.
No in‑house creative, 

“that’s extra.”
We script, direct, edit, subtitle, 

meme‑ify, all in-house.
Report weekly 

vanity metrics.
Proper reporting: cost‑per‑thumb‑stop, 

ROAS, spark‑line graphs that flex.
Handover of content in a 

Zipped Google Drive folder
All content is fully integrated into your overall strategy and put into your ads to make money.

(Yes, we still send cupcakes to creators. We’re not monsters.)

How Can I Make Boring Influencer Content?

Easy. Start with a 14-slide brand deck, add a passive-aggressive script, insist they "hit all the USPs," ban humour, and end with a logo that lingers for 3 seconds.
‍

Bonus points if they say "Thanks [brand]!" while unboxing it with dead-have-not-been-happy-since-high-school-eyes. Congrats, you just made Stacey question her very existence and a terrible piece of content.

What You’re Really Hiring

Red furry monster with horns holding a worn black sign, smoking a cigarette.

[A]

Permission to be bold again.

[B]

A shield for internal battles.

[C]

Creative that protects your budget.

[D]

Work your competitors can’t copy.

Who’s This Perfect For?

If your product is photogenic, controversial, edible, wearable, or even remotely meme-able, we can work with that. If it's boring… even better, we'll make it way less boring.

  1. DTC brands craving TikTok content that actually converts.

  2. B2B rebels ready to humanise (and monetise) their story.

  3. CMOs sick of macro‑influencer invoices and zero sales.

Need Ammo Before You Pull the Trigger?

Blurred text reading 'Museum of Second Chances' over a decorative medal with a handprint design on a red ribbon background.

An Art Gallery About Glue

Hand holding a cup of purple ice cream with Smize Dream logos featuring stylized eyes and hearts surrounding it.

Tyra Banks’ Ice Cream Store

Woman looking at a box of Carman's Low Sugar Granola Raspberry & Coconut on a kitchen shelf.

A TVC Featuring A Sad Banana

Questions Nobody Asked

Then we recast. You see every creator before anything is locked in: their work, their audience, their numbers, and why we think they fit you. Say no at that stage and we go again, no drama. That is exactly why the approvals happen before the bookings. Once someone is contracted their terms apply, same as anyone else’s. The only time we push back is when the reason is “they feel a bit weird”, because weird is usually the reason it works.

Absolutely. Boring is our favourite genre. Beige brands are the blankest canvas. We’ll make your collagen supplement look like a cult.

If they are genuinely right for the brand, yes. We go through management like adults, with a real brief, real usage terms and a real fee. What we will not do is book someone famous so that the campaign has someone famous in it. Fame is not a strategy. If the fit is not there we will tell you, then show you three creators who will outperform them for a fraction of the money.

Yes. Every brief and every script comes to you first, and nothing goes live without your sign-off. What you also get is our opinion: if a note is going to flatten the thing that made it work, we will say so and show you why. Overrule us and we will make it anyway, properly. You are paying. We would just be bad at this if we only nodded.

If your tone of voice is “funny,” “real,” or “unfiltered”, yes. If it’s “premium sophistication,” maybe go call Deloitte.

Yes. It’s called the Authenticity Fast-Lane: we brief creators with your brand guardrails, they riff in their own voice, and you rubber-stamp the final cut. It’s faster, it feels real, and it performs. Or we can keep sending 17 versions to legal so they can flag the word “moist.” Your call.

Yes. Easily. All you have to do is hand a creator a ChatGPT-written script about your mouthwash’s hygiene benefits and ask them to sound natural.

Only if it’s ironic and we make it very, very clear that it’s ironic. Like, they’re in on the joke but still slightly confused ironic.

Just kidding. But you can talk to us about an influencer campaign by booking your Vibe Check or contacting us.
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