The work

We partnered with Harry's, a Bondi cafe that already had Collagenie's exact audience, for a wellness morning for dogs and owners. The space got a full takeover: a Collagenie x Harry's cafe awning, a window installation, custom stickers, and menus for a Berry Good Bowl and a Lavender Blueberry Matcha. Goodie bags carried a 30% off code, and we handed out over 400 matchas and 200 Collagenie-topped pup cups, plus a steady flow of samples. There was also a lab-styled wellness check station, where Dr Kate Adams, Real Housewives star and Collagenie's Founding Vet Ambassador, ran live skin and coat checks. Over 20 influencers and their pets posted live from inside the lounge rather than waiting for a wrap-up edit. We also ran a photo wall giving guests instant professional portraits, which drove 50+ collab posts live on the day, each one doubling as reach back to Collagenie's own account. Paid support boosted the best content afterwards to stretch the morning past its two hours, and community management kept the comments running as tagged posts rolled in, turning a Saturday morning into a follower spike that kept climbing for days.